Dolphin name will disappear

THE Bakers Dolphin name is to disappear from the shopfronts oftravel agents across the region.

Owner First Choice said yesterday that the name of the Bristol-based travel agents, which has its roots in Weston-super-Mare andKingswood, was to be removed with immediate effect.

All of the First Choice brands, including Travel Choice, TravelChoice Express and Holiday Hypermarket, will now be replaced in aGBP1 million rebranding with the name First Choice. Its Air 2000airline will become First Choice Airways.

The Bakers Dolphin name will now only be seen on coaches aroundthe region.

The coach arm of the original operation is still owned by theBaker family. …